EXPERIENCE
NBCUniversal Los Angeles, CA
Senior Creative Director 2020 - Present
Senior Interactive Designer - Lead 2014 - 2020
Interactive Designer 2012 - 2014
Building Safety Solutions Pasadena, CA
Project Coordinator 2011 - 2012
Animator, 3D Modeler, Graphic Designer 2010 - 2012
AIMCO Denver, CO
Graphic Designer 2009 - 2010
Sony Online Entertainment Denver, CO
Concept Artist, Painter, Texture Artist 2007 - 2009
Senior Creative Director 2020 - Present
- Creative Director for an award-winning production studio with revenue of over $30M per year and over 150 clients
- Conceptualize, develop, generate, and implement network defining digital creative and ad products for programming across NBC, Telemundo, NBCU Local, and the NBC Regional Sports Networks
- Lead a team of designers that produce cross-platform custom digital, branded content, integrations, sweepstakes, live events, streaming, OTT, OOH, and social campaigns
- Establish workflow and creative standards for in a variety of cross disciplinary executions while managing internal and external personnel, finances (budget), and timelines
- Proactively keep the creative team and our clients ahead of digital trends, market developments, creative, and business opportunities
- Contribute to and lead planning meetings and/or presentations to key stakeholders around strategic and creative decisions and collaborate with clients to understand their business objectives and brand voice
- Work closely with Sales, Native, Traffic, Product, and Development teams to help roll out campaigns and cross-pollinate tactics for maximum KPIs
- Providing inspiring, open minded leadership and motivation, while conveying the vision and brand values of NBCUniversal, to foster the career growth of my direct reports
- Bring creative energy to work every day
- Key projects: Tokyo and Beijing Olympics, FIFA World Cup - Qatar, Sunday Night Football, Golden Globes, Latin American Music Awards, and Clear the Shelters, NBC Primetime, Peacock
Senior Interactive Designer - Lead 2014 - 2020
Interactive Designer 2012 - 2014
- Designed internal and external initiatives for NBC, Telemundo, NBC Sports, NBC LX, NBC Spot On, and NBCULocal
- Designed and developed elevated cross-platform digital experiences with focus on advertisements, social, sweepstakes, UI/UX, B2B, B2C, G2M, OOH, and OTT
- Found effective and efficient ways to drive consistent, quality solutions
- Conceptualized and executed impactful large and small scale brand expressions
- Worked among other exceptionally talented staff in a fast-paced, rapidly growing, highly collaborative environment
- Clearly and efficiently communicated ideas and rationale to key stakeholders to deliver polished, pixel-perfect products
- Key projects: Sochi Winter Olympics, NBC Spot On B2B
Building Safety Solutions Pasadena, CA
Project Coordinator 2011 - 2012
Animator, 3D Modeler, Graphic Designer 2010 - 2012
- Designer and animator for internal company safety training programs
- Managed production pipeline from initial client meeting to product launch
- Directed informational training photo and video shoots for Fortune 500 companies
- Traveled globally to research and collaborate with engineers and building managers
- Managed vendors and freelancers, including voice-over artists, architects, engineers, graphic designers, and animators
- Built, textured, lit, animate, and rendered architectural 3D models
- Key Projects: Burj Khalifa, Dubai; 30 Rock, NYC; LAX, LA; Frost Bank Tower, Austin; John Hancock Tower, Chicago; Suncor Tower, Calgary
AIMCO Denver, CO
Graphic Designer 2009 - 2010
- Graphic designer for national apartment home management company supporting the Head of Marketing
- Designed community maps, large format print banners and signs, brand identity of each property, logo creation and redesign, B2C mailers, community newsletters, and other collateral for a portfolio of 182 properties
- Key projects: Broadcast Center, Park LaBrea
Sony Online Entertainment Denver, CO
Concept Artist, Painter, Texture Artist 2007 - 2009
- Painted collectible card game and video game artwork
- Translated Game Designer story copy into full color illustrations
- Texture and background painter for shipped video game titles
- Key projects: Star Wars Galaxies, Everquest 2: Legends of Norrath, Free Realms, DC Universe Online
SKILLS
- Proven ability to deliver great work on time and on budget
- Strong interpersonal skills
- Proven ability to effectively lead a team
- Comfortable presenting to high level personnel
- Maintaining client relationships, delegation, time management
- Adobe Creative Suite: Photoshop, Illustrator, XD, Dreamweaver, InDesign
- HTML, CSS, JS, Jira, Salesforce, OperativeOne, Microsoft Suite, Google Suite
EDUCATION
BS - Media Arts and Animation The Art Institute of Colorado